Role: Art Director/Lead Designer
Tools: Photoshop, Illustrator, brand guidelines, stock photography
Brand Overview: U by Kotex is a brand of feminine hygiene products known for its bold and modern approach, empowering teens and women to feel confident during their menstrual cycles.
Objective: Create a suite of Amazon assets to guide the customer through their buying journey.
Considerations: Amazon’s platform presents unique constraints with guidelines that require attention to detail and the ability to balance creativity with compliance.