Project: Refresh OraVet's presence on Amazon including Premium A+, carousels, and brand story.
Role: Art Director/Lead Designer
Tools: Photoshop, Photoshop AI, Illustrator, brand guidelines, Amazon Ads portal, Getty Images
Carousel Images
Amazon Brand Story
Amazon Premium A+
Amazon Premium A+
Live interactive PDP on Amazon is HERE. Please note that changes may have been made since portfolio was published.
Brand Overview: OraVet Dental Hygiene Chews are a leader in the premium dental chew category.
Objective: Boehringer Ingelheim came to us needing a refresh to the content and creative on their Amazon PDP (product detail page). This included carousel images, brand story, and premium A+. I worked closely with the Strategy Director and Creative Director to create the best customer experience while incorporating the Amazon strategy and client goals.
Considerations: Amazon’s platform presents unique constraints with guidelines that require attention to detail and the ability to balance creativity with compliance. Boehringer Ingelheim is a pharmaceutical company and requires a lengthy legal process for approval.
