Project: Urban infill development package/offering memorandum
Role: Creative Director, Designer
Tools: InDesign, Illustrator, Photoshop
Objective: To create an extensive informational development package/offering memorandum to entice high-level investors to partner in the urban infill development project.
Challenge: To organize piles of assets to paint a visual story of what it would mean to invest in this project. Assets included architectural plans, data charts, drone photography, development lead bios, developer resume, case studies, sales and rental comps, demographics, local retail amenities, and more.
Solution: Worked closely with the clients to be sure that we were telling the right story, and created a 27-page glossy flip book to present during investor meetings. It worked, because the project was completed in 2024.
